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Graphic Design Portfolio
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
Sommelli Wine Cards
Sommelli is a sensory, educational card deck designed to introduce younger audiences to wine tasting in a playful, interactive way. It promotes ethical, independent wine brands and encourages thoughtful consumption by appealing to tactile, visual, and auditory learners. With luxurious frosted packaging, a portable loose-leaf format, and wine-dyed, textured paper, Sommelli combines touch, typography, and illustration to bring wine’s heritage into a contemporary narrative. Interactive elements, music pairings, and QR codes create a multi-sensory experience, while personalized note cards allow users to record their thoughts. Designed for use at home, in wineries, or bottle shops, Sommelli encourages an accessible, mindful appreciation for wine’s artistry and cultural depth.
Head & Shoulders
My refreshed design aims to modernize and soften Head & Shoulders current brand identity, transforming it into a more trend-forward, luxurious, and appealing brand identity while maintaining its minimalistic, trustworthy, and clinical aspects. The brand has recently lost traction with younger consumers due to its overly recognizable nature and stigmas surrounding its effectiveness and purpose. Therefore, a refresh is critical to regaining market value and consumer trust.
The Social Studio
My refreshed concept elevates The Social Studio ethical clothing brand by establishing a unique high-fashion identity anchored in a profound social cause. This initiative aims to distinctly delineate and enhance the three fundamental components of the brand using colour. Each of these components is essential yet currently all blended together which poses a point of confusion for the brand.
QWYN Album Cover
This album cover was designed for a local emerging artist’s debut release, Yoko Ono, which delves into themes of objectification and the misogynistic ideals imposed on women. Through this work, the artist confronts and defies patriarchal expectations, embracing self-confidence and autonomy. The cover reflects this journey, symbolizing her liberation from restrictive societal views and celebrating her reclaimed sense of identity.
PTV Campaign
This campaign for Public Transport Victoria uses a vibrant blend of painted illustrations and photography to highlight the appeal of public transport options, particularly trams, in a fun and engaging way. The concept integrates lively, stylized illustrations—such as greenery-filled tram seats and futuristic cityscapes—into real-life urban scenes, making the idea of public transport feel imaginative and inviting. By transforming everyday settings into art, the campaign reimagines Melbourne's public spaces. It encourages viewers to see trams not just as transit options, but as experiences that connect them to the city.
Hush Buddy
Hush Buddy is an interactive electronic device designed to promote harmony in shared living spaces by addressing the issue of noisy roommates. The product encourages "quiet courtesy"—a mutual awareness of noise levels during late hours or when others are sleeping. Recognizing the challenges of adapting to each other's schedules, Hush Buddy helps prevent unintentional disruptions to sleep. The device attaches to your door and features a light sensor that detects whether your room light is on or off. Based on this, it displays a friendly animation—a "happy" animation when the light is on and a "sleepy" animation when it's off—signaling to roommates when you’re likely asleep or awake. By fostering considerate noise habits, Hush Buddy aims to improve sleep quality and support harmonious living, especially as shared housing becomes more common in response to rising living costs and a housing crisis.
Strawberry Fields
Strawberry Fields is a local music festival which I rebranded to create a modern, minimal yet emotive identity that connects to the brand’s environment and atmosphere, and its interests in maintaining an ecofriendly and diverse festival. I aim to allow viewers to connect to the feeling and atmosphere of the festival through the aesthetics, visuals and symbols. The idea of flowing water is used in every element in order to create a unified theme and connect to the Murray River which, as mentioned earlier, is the distinct feature and key aspect which makes the festival one of a kind. Furthermore, I applied gradients to visually signify dust, skies sunrise and sunsets which creates the feeling of nature and open space and allows a harmonious mood to the brand's identity.
Complete Plus
Rebranding protein milk to target a more masculine and fitness-forward audience.
Digital media
Social Media
Instagram design for The Social Studio
Social Media
Instagram design for Strawberry Fields
Spotify
QWYN artist overview
Social Media
Instagram design for The Social Studio
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Physical media
Bag
The Social Studio
Product Packaging
Hush Buddy
Tag
The Social Studio
Bag
The Social Studio
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Posters and Campaigns
Head & Shoulders
The Social Studio
Yoko Ono Poster
Head & Shoulders
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