Head & Shoulders

My refreshed design aims to modernize and soften Head & Shoulders current brand identity, transforming it into a more trend-forward, luxurious, and appealing brand identity while maintaining its minimalistic, trustworthy, and clinical aspects. The brand has recently lost traction with younger consumers due to its overly recognizable nature and stigmas surrounding its effectiveness and purpose. Therefore, a refresh is critical to regaining market value and consumer trust.