PTV Campaign

This campaign for Public Transport Victoria uses a vibrant blend of painted illustrations and photography to highlight the appeal of public transport options, particularly trams, in a fun and engaging way. The concept integrates lively, stylized illustrations—such as greenery-filled tram seats and futuristic cityscapes—into real-life urban scenes, making the idea of public transport feel imaginative and inviting. By transforming everyday settings into art, the campaign reimagines Melbourne's public spaces. It encourages viewers to see trams not just as transit options, but as experiences that connect them to the city.