Strawberry Fields

Strawberry Fields is a local music festival which I rebranded to create a modern, minimal yet emotive identity that connects to the brand’s environment and atmosphere, and its interests in maintaining an ecofriendly and diverse festival. I aim to allow viewers to connect to the feeling and atmosphere of the festival through the aesthetics, visuals and symbols. The idea of flowing water is used in every element in order to create a unified theme and connect to the Murray River which, as mentioned earlier, is the distinct feature and key aspect which makes the festival one of a kind. Furthermore, I applied gradients to visually signify dust, skies sunrise and sunsets which creates the feeling of nature and open space and allows a harmonious mood to the brand's identity.