MINI

Role Description

I currently work as the Head of Design for MINI Australia & New Zealand.

This role has allowed me to work across a diverse range of media and explore all facets of graphic design. I oversee and fulfil design requests from dealerships across both countries, creating tailored digital and print materials that align with each dealer’s needs. In addition, I design and deliver all national campaigns and media assets for MINI Head Office. Managing such a high-volume workload has honed my ability to work efficiently and maintain an exceptionally organised design process. Adhering to MINI’s strict brand guidelines has also strengthened my attention to detail and refined my eye for cohesive, impactful design.

Beyond design, I collaborate closely with the marketing team to develop campaigns that drive engagement and ensure all creative output aligns with MINI’s visual identity and brand values.

Projects

MINI

I currently work as the Head of Design for MINI Australia & New Zealand.

OOH

Designing large scale billboards and digital signage across the country, for campaigns, new models and brand awareness.

Print

A versatile body of print work spanning large-scale signage and tactile brand materials, balancing clarity, hierarchy, and visual impact.

Digital Ads

A range of performance driven digital ads designed to capture attention and increase engagement across major editorial and social platforms.

eDM

Constructing and designing eDMs and eDm headers in order to gain maximum traction and attention from consumers.

Social media

Producing social media posts for dealership and large scale brand campaigns. Ranging from static, animated, carousel and cataloged.

Vehicle Livery

Designing decals and stickers for MINI cars for events and dealership advertisements.