I currently work as the Head of Design for MINI Australia & New Zealand, managing the MINI Studio.

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This role has allowed me to work across a diverse range of media and explore all facets of graphic design. I oversee and fulfil design requests from dealerships across both countries, creating tailored digital and print materials that align with each dealer’s needs. In addition, I design and deliver all national campaigns and media assets for MINI Head Office. Managing such a high-volume workload has honed my ability to work efficiently and maintain an exceptionally organised design process. Adhering to MINI’s strict brand guidelines has also strengthened my attention to detail and refined my eye for cohesive, impactful design.

 

Beyond design, I collaborate closely with the marketing team to develop campaigns that drive engagement and ensure all creative output aligns with MINI’s visual identity and brand values.